What is so important about content marketing?
Content marketing is one of the most powerful SEO strategies for bloggers. Search engines rank websites on their ability to create fresh and engaging content, which makes a good content marketing strategy critical to the success of your website.
The best way to communicate to your audience in a genuine matter is through content pieces that help you stand out from the competition and educate your consumer on your products and services. This will allow them to have a better understanding of your offers and, hopefully, make the decision to purchase!
Discover new ways to connect with your audience and improve your search engine rankings! Here are 15 Content Marketing Ideas you can use to create a more successful craft blog:
1 . Blog Posts
Blogs are still a very effective method for reaching new and existing customers. They still work as long as you are providing value, and are a very important factor in improving your SEO. The goal is to give the reader something to engage with and to establish yourself as the local expert in a specific area.
2 . Infographics
Infographics are a great way to display statistics and other useful information in a colorful and easy to read format. The information is easier to remember and easier to share with others.
3 . Polls or Surveys
Polls and surveys are interactive content (like quizzes or questionnaires) are very popular right now. It creates great engagement and can lead to lots of shares.
4 . Sweepstakes or Giveaways
You can provide a gift card, free product or other type of offer to generate interest in participating.
5 . Address Customer Feedback
Questions or comments from your customers can make for great content articles. Your customers may have great ideas for new products or services that you can offer in the future.
6 . Instructional Videos & Tutorials
Video continues to be a dominant form of media online. Video content keeps viewers engaged and can be easily consumed on computers, tables and phones. You can create instructional videos and tutorials on how to use your products or give some quick tips on how to handle a particular problem. You can also use video to conduct interviews with industry leaders and give your audience an inside look into your industry.
7 . Showcase Your Products
You can create a wealth of content by describing your products features and benefits. You can also share new uses for your product and how it solves a problem. Also, you can create product announcements for new items that are available.
8 . Host a Webinar or Workshop
Webinars are a great way to reach your customers by providing valuable content in a live format. This helps you connect directly with potential customers. This is a great way to learn more about the challenges your customers may face.
9 . Case Studies & Testimonials
You can use testimonials or case studies to tell a story about how your product or service has benefited another customer. This can showcase your product without coming off as bragging.
1 0 . Announce an Event or Award
Mention any charity work or event you participated in, or show your audience an award you recently received.
1 1 . Pay Attention to the News
Stay informed of trending stories that are relevant to your industry. Look for any technological advances or controversies and discuss how these events may relate to your business in some way.
1 2 . Seasonal Content
Specific holidays or shopping seasons are a perfect time to promote any sales or deals that you are having. Think about topics that may be in the mind of your customer at a specific time of year and address it.
1 3 . Take a Vote
Ask your audience for feedback on a specific subject you may have some questions about. This is a great way to build more participation.
1 4 . Show Off Your Staff
Posting photos of your employees and their experiences working for your company is a great way to show your company culture and gives your business that human element. (example – wishing a coworker a happy birthday or showing off your pets). Take them behind the scenes and show what it looks like to work for your company.
1 5 . Interactive Calculators & Forms
Create some interactive tools that require users to complete a certain action. It will keep people on your website longer and can lead to more leads for your business. For an example of this, check out our Crafts Pricing Calculator
We hope you found this post helpful! Questions or comments? Please let us know!